Gustav Düsing and Serena Jarvis // social housing strategy for sub-urban territories // London 2015 At present, housing sits in a context of work that is largely ours to define. It would be a mistake to think of housing in terms of the building alone. The Integral Housing Strategy (the Design Principles & Design Module) aims to elevate the way we think about and design, housing interventions. We seek to show the central role that design plays as a way to achieve superior value in housing interventions for the Social Property Impact Fund. The superior value of the intervention can be measured through three scales: Social Impact, Economic Integration and Increased Property Value over time. We understand the urgency of UK housing demand and aim to be a leader in reframing the housing sector as being part of a spectrum of public benefit and social innovation. In order to do so, we present a new model for social housing that can respond to the UK housing demand within a swifter timescale while being able to deliver significant social / economic value. At the urban scale we understand housing in terms of urbanism, or the building of productive cities and satellite towns. At the building scale we see housing as the means to create an environment where local skills are developed, community building takes place and the residents can achieve economic stability and integration within a recommended period of time. In order to achieve this superior performance the Integral Housing Strategy is based on the following five Design Principles: Diversity, Connectivity, Flexibility, Human Scale and Environmental Integration. The Design Principles demonstrate the central role that design plays as a driver of social change and urban regeneration. The Principles offer insight on how housing can be repositioned as a means to create the conditions for urban intensity, economic vitality and social inclusion. Further, the Design Module aims to deliver housing in a shorter timescale because it is flexible in implementation and performance — it can scale up / down to be applied to various contexts and changing needs while achieving similar social outcomes.